David Ogilvy is one of the most famous names in advertising and one of the handful of thinkers besides Raymond Rubicam, Leo Burnett, William Bernbach, and Ted Bates who shaped the advertising business after the 1920s. Based on one of his saying' "99% of advertising doesn't sell much of anything", it's not just a matter of advertising the product these days ... It’s about creating a brand and delivering a message; It's also about selling the scent of a brand, this is usually done through social media as the internet user keep on increasing each day. The online profile should not be only about marketing the brand/products; Share the content that moves readers to act. Once they trust the brand, they’ll have more success selling to them. Look at how brands are increasingly looking at advertising. Brands are starting to realize that getting 1 million views on a low-intent video on Facebook isn't actually selling any products. What sells products is 'purchase intent'.