Rebranding Jus Mate-5

Jus mate-5 is a well-known formula to reduce weight especially during the early 20's. The formula believes to have an ability to regulate appetite, prevent the fat formation, reduces sugar intake, increases metabolism and converts carbohydrates into energy that are the five major factors in weight management.

Jus Mate 5 packaging

The idea to rebrand the product is by using social media to approach potential customer using varied medium not only traditional media. Doing a social media contests, sweepstakes, promotions and giveaway could help jus mate 5 get the name in front of potential customers in a new and exciting way. On the other hand, they can get a number of people that engage with the brand.

Next is by using an endorser to help speaks in the favour of Jus Mate 5. Endorser could help convince the potential customer and attract more people to try and maybe buy the product. People tend to listen to those who had already used the product and words of mouth generated by the endorser as a final stamp on the consumers' decision-making process. The endorser should be suitable and fit for the type of the product that they endorse.

Example: Datuk Lee Chong Wei endorsing 100plus

Using radio to promote Jus Mate 5 is a good way to widen the audience; with 90 percent citizen aged 12 and above tuning in at least once a week. There is also the growth of radio smartphone apps like Spotify and Pandora. The total streaming could be higher in term of a number of listeners. I would suggest creating a short and catchy radio ad to catch the audience's attention and letting them know the existence of Jus Mate 5 in the market.

In addition, a billboard to catch the attention of the driver who uses the main road could be useful as Malaysian are spending more time in their cars especially on the busy road. Billboard is the only media that drivers and passengers cannot escape unlike other forms of media. Jus Mate 5 could use some short and creative imagination to be put on the billboard and making sure the audience is exposed widely to the product. Jus Mate 5 will put the billboard in

Last but not least is to create a TVC because TVC has the potential to reach a lot of people as TV remains a very viable option to reach a wider audience. Jus Mate 5 can possibly reach thousands, or even millions in metro markets, of viewers with a 30- or 60-second local spot. Since Jus Mate 5 is a product with a broad target market, TV makes more sense than with a niche audience. The suitable time to air the commercial would be during the evening because housewive tend to spend their time to watch television during that time. The budget for the TVC could be around 2 Million ringgit.

All of the media will be display and air for a whole year long to reach the target audience.

Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.The term was created by Jay Conrad Levinson in his 1984 book ‘Guerrilla Advertising’. The term guerrilla marketing was inspired by guerrilla warfare which is a form of irregular warfare and relates to the small tactic strategies used by armed civilians. Some of these tactics include ambushes, raids and elements of surprise. Much like guerrilla warfare, guerrilla marketing uses the same sort of tactics in the marketing industry.Now let's talk about an institution with an important and relevant role, especially for Malaysian Muslims; Tabung Haji. Now at the age of over 50, TH remains an iconic Malaysian institution by achieving a number of successes and experiences in managing Hajj as well as superior Islamic funds which have become sources of inspirations and examples for many institutions overseas. On 23 April, my lecturer has given a task for us to choose how Tabung should market their iconic tower through guerilla marketing in Shah Alam, Selangor.

A roundabout is no doubt; famous in Shah Alam. Connecting major road arteries from Seksyen 1 to Seksyen 25; With the traffic light and jam during peak hour. My idea is to build a replica of the TH tower in the middle of the roundabout. There would be 18 replicas since there is about 18 roundabout in Shah Alam. In average 800,000 people using the roundabout every single day. It is quite a number of people that will be exposed to the iconic building of TH.