Eid Mubarak campaign for Siti Khadijah Telekung

Siti Khadijah® (SK) is currently the leading brand in woman prayer outfits in Malaysia with its unique and innovative face design for the prayer wear also known as telekung. Telekung is a special uniform used by the Muslim women when performing their prayers and is synonymously associated with the Malay Culture. The patented design introduced by SK is mainly focused on the facial design combining high quality fabric ensuring comfort during prayer and stretchable material which will compliment any face shape and size.

I have given a task to create a metaphoric poster for SK telekung. Targetting Malaysian female age 20 years and above, the poster has to include Eid theme as the festival is around the corner and synonym with the celebration by the Muslim communities around the world. So I have come out with this poster below.

The reason I choose a single fan is that fan is known as a device that could bring comfort to the user especially with the weather in Malaysia. The maroon coloured fan is used to match the SK's theme colour. Meanwhile, Islamic decoration has been used as the background image to symbolised the coming Eid and I want to make it as minimalist as possible without the need to put any eid ornament and make it look overfill. As for the heading, I put "PREMIUM TELEKUNG" to emphasize on the exclusiveness and also the unique pattern of the SK telekung.