The ad above was produced by RoboVac; The distributor of a robotic vacuum cleaner. The ad, which has now been taken down, has been described as “insensitive”, “demeaning,” and “very disturbing to the feeling of the people and nation” by Indonesia.
SUGGESTION FOR THE NEW COPYWRITING FOR ROBOVAC:
■Clean
starts here.
■No
more heavy vacuums. No more hassle with a
cord.
■We
are your key to clean.
Too
often I read or see ads that, sadly, someone paid a lot of money to produce,
and sound ‘ad-like,’ but make no sense at all. Sometimes clarity is sacrificed
in the name of supposed creativity. This should not have to be a choice. Being
clear means being truthful, authentic, accurate and understood. Settle for
nothing less.
The ad above was produced by Kopi Kelapa Dara company and published on December 2016.
SUGGESTION
FOR THE NEW COPYWRITING
FOR KOPI KELAPA DARA:
■Naturally effective
■The instant you need help
■Natural relief, instantly
While it may not be appropriate for a
medically-based topic, other X-rated content can be fun, if you let it. When
you get ready to write something sexy, don’t be afraid to think outside the box but not too much you
exaggerate things.
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