TINKERLAB WINS SITI KHADIJAH PITCHING

On 11st July 2018, 3 teams of students from Universiti Teknologi Mara in Shah Alam developed and presented pitches for an ad campaign for Siti Khadijah. Our assignment: develop an ad campaign that would make Siti Khadijah reach wider audience not specifically for muslim woman. Siti Khadijah is currently the leading brand in women prayer outfits in Malaysia with its unique and innovative face design for the prayer outfits also known as telekung. 1 of the team known as TinkerLab agency have won the pitch, strategy and creative duties for SK. It has been entrusted with the content-driven campaign strategy and creative mandate of Siti Khadijah.

TinkerLab agency consist of 8 members working together with Sir Khairudin bin Murad; the lecturer for advertising campaign helped us develop our pitches and served as judges, and executives from Siti Khadijah were also on hand to judge the presentations.

We are super excited and thankful to Siti Khadijah for this opportunity. Siti Khadijah is the fresh and exciting entity to work with. They are enthusiastic about widening their reach in the market and we are trying to give our best in helping them achieve that. I am very glad that the leadership with Siti Khadijah has believed in our ideation and supported our vision for the brand. We are very glad to be a part of this journey with Siti Khadijah.